Royce came to me as an experienced and well-established clinical counsellor looking to define herself and her practice. Using insights from our consultation, I was tasked with creating a brand identity that reflected Royce’s clinical knowledge and experience, while at the same time promoting the supportive, calm environment she provides her clients.

One of the things that differentiates Royce from other healthcare providers is her commitment to fostering real change within her clients. Her practice is a safe and welcoming space but she also focuses on giving her clients actionable tools to move forward in their journey. I thought this was a powerful value proposition for her business and I worked to condense her counselling method into a statement of intention ‘Pause, Breathe, Move Forward’. This mantra became the guiding philosophy of her brand story.

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When writing and designing her business cards, I wanted them to function as a physical tool her clients could use in times of stress or anxiety. They are a continuation of the brand experience, and can be used in a private moment of reflection, or as a conversation starter with other interested women.