Matic Painting
For the last 30 years, Matic Painting has been painting and renovating houses and commercial properties throughout the Lower Mainland. Until recently, they relied on word of mouth for referrals. Although this method worked for the company, they were afraid of being overtaken by competitors and looked for new opportunities to grow their brand.
To make Matic Painting stand out, I created a website that could compete with larger painting companies. The new website communicates Matic Painting’s industry experience, the high quality of their work and the reliability of their services—the reasons their clients choose them again and again. The tone is friendly and knowledgeable and reassures a prospective client that they’ve come to the right place. Adding trust and social proof elements, like the noteworthy companies they've worked with and links to favourable customer reviews completes the user experience, giving prospective clients the information they need to make a purchase decision.
Matic Painting has seen a large increase in organic leads, proving that a web presence is a necessary growth channel, and that well crafted conversion copy is essential.
Visit Maticpainting.com
Credits:
Role: Writer, Designer
Developer: Craig Ferguson
Selected Works
LeoneProject type
BenchCorporate Copywriting
Matic PaintingProject type
Adopting Healthy AttitudesWork in Progress
New Path Women's CounsellingProject type
Lunch Industrial complexContent Writing
Donoghue DesignsEditing